Snack
Anonymous workplace pulse-survey tool that replaces hour-long all-hands Q&As with daily one-question pulses.
by Maya Reyes
Problem
Top 3 problems your customers face
All-hands Q&A is broken
Senior people dominate the mic and quiet teammates self-censor in a 200-person Zoom.
Annual surveys arrive too late
By the time results land in March, the bad manager already lost three reports.
Slack polls feel performative
Voting next to your name and your VP's avatar is not anonymous.
Solution
Top 3 features that solve these problems
Daily one-question prompt
Pushed via Slack DM at 10am local. Free-text + 1-5 scale. Closes at end of day.
Public weekly digest
Top themes, NPS-style trend line, and 3 verbatim quotes the team upvoted.
Manager 'temperature' view
Each manager sees their team's aggregate scores, never individual answers.
Unique Value Proposition
Single, clear, compelling message that states why you are different and worth paying attention
One question a day. Real answers.
60-second daily pulse; aggregate results visible to everyone, including the CEO.
Anonymous by architecture
We never store the join between user and response. Auditable open-source crypto.
Unfair Advantage
Something that cannot be easily copied or bought
Open-source anonymity proofs
Our crypto guarantees are reviewable. Competitors say 'trust us'; we say 'audit us'.
Founder ran People at a 400-person scale-up
Has the rolodex and the scar tissue.
Channels
Path to customers
People-Ops community Slack groups
Hang out where Heads of People already swap tools (PeopleGeeks, Lattice user group).
Founder podcast sponsorships
Sponsor 2 mid-size founder podcasts where the buyer's boss listens.
Referrals from existing customers
Heads of People change jobs every ~22 months and take their stack with them.
Customer Segments
Target customers and early adopters
100–500 person tech companies
Past the founder-everyone-knows-everyone phase, before HR has a People Analytics lead.
Heads of People at hybrid orgs
Buy the tool; they're the ones who get yelled at when culture slips.
Key Metrics
Key activities you measure
Daily response rate per team
If a team drops below 40% for two weeks, the manager gets a nudge.
Net retention (logo)
Target 110%. Below 95% means the product isn't sticking.
Cost Structure
Customer Acquisition Costs, Distribution Costs, Hosting, People, etc.
Two engineers + one designer
~$650K/yr fully loaded. Founder unpaid for year one.
Slack & email infra
Slack Enterprise Grid review fees + SendGrid. ~$1.5K/mo.
SOC 2 Type II audit
$28K once, $14K/yr after. Non-negotiable for buyers >150 seats.
Revenue Streams
Revenue Model, Lifetime Value, Revenue, Gross Margin
$4 / employee / month
Flat per-seat, billed annually. No 'enterprise' upsell tier.
Optional benchmarking add-on
$2K/yr to compare your scores against the anonymized cohort.